Core Story Overview / Executive Summary

As a first step, if you have the BGM series, view the module
Strategy Vs. Tactics and the building of your Core Story.

• Developing Your Core Story FOR YOU

Building your Core Story is a highly engineered art form. Empire Research Group has developed a methodology to create this powerful tool.

This process creates a powerful presentation / document that changes the way you pursue new business, and dramatically increases your ability to sell and acquire customers.

The fundamental concepts of the Core Story are simple. When you present your Core Story to a prospect two things happen:

1. You will favorably alter a prospects buying criteria or biases by utilizing research, information, pain and drama.

2. You will gain unqualified credibility, respect, and trust by demonstrating your depth of knowledge of the marketplace, and your understanding of their business.

• How Your Core Story is Built

The Core Story is built utilizing a precise 25-step process. The key steps that Empire Research Group undertakes are:

1. A series of consultations with you to explore and analyze your company, your marketplace, competition, and the issues that are ‘road-blocking' your ability to acquire customers.

2. Develop, present and review with you the story objectives, definitions of current and new buying criteria, and the topical outline of your Core Story.

3. A research and investigation plan to search and gather the information that will alter current buying criteria and your position in the marketplace.

4. Extensive research that provides data, statistics, investigative studies, and conclusive information to support the key Core Story topics, and to set up new buying criteria.

5. Analyzation and construction of the research and information to define, prove, and demonstrate the key topics of the story.

6. Composition of the Core Story resulting in a logical, emphatic and decisive discussion of the key topics.

7. Graphic design brings the story to life in a 70 +/- panel PowerPoint document with dramatic copy, graphics and photography.

8. Final review and polishing of the story to insure a ‘read friendly', coherent, and compelling presentation.

9. Production and delivery of the Core Story. Your Core Story will be ‘packaged' in a Master version. From this Master story, you can create an e-mail, slide show, printed and web versions, along with other formats. With these functions you can immediately reproduce and deploy your story in virtually every possible method.

10. Deployment Package – Empire Research Group will provide you with a 20 page tactical planning and instruction booklet to assist you in deploying your Core Story.

• Empire Research Group

Empire Research Group is a unique company that has broken through the barriers of information, time, technology, cost, and research methodology. Empire Research Group produces the incredible business tool known as the CORE STORY. The Core Story is a fresh, new approach to your company's positioning and leadership in the marketplace.

Empire Research Group combines two key elements: world-class strategic expertise and front-running information technology.

The senior core team at Empire Research Group has over “6 careers” worth of senior management, marketing, and strategic accomplishments. We are former CEO's, Senior Management Marketing, and Sales Officers who have performed in a wide variety of primary industries, from fast food to big oil.

Empire Research Group runs at the frontiers of the information age, with capabilities to access most of the information in the world on any given topic.

The group goes to work organizing, interpreting and working the information. When clarity and purpose have been developed from the information bank, we then create and present compelling concepts and conclusions.

These concepts and conclusions are then applied to the client, redefining their markets' buying criteria, and uniquely positioning them as the clear, stand-alone, superior choice.

The commitment is a team dedicated to masterful research and data manipulation with an energetic approach to a creating compelling story. The Empire Research Group's process is complex, hyper-strategic, elegant and creative. It works. Empire Research Group has no peers .

• Timing

Empire Research Group develops Core Stories, start-to-finish, in a 4-6 week time frame.

• Cost

There is a fixed, economical, all-inclusive price of a Core Story. This price includes all of the steps and tasks to create a Core Story, and the delivery of your Core Story.

• Next Steps – Free Consultation

To explore the dramatic results that a Core Story will produce, and have a personal consultation to determine if a story is right for you, contact our CEO, Craig Gaughan, to set up a phone appointment.

Craig Gaughan
President
Empire Research Group
Contact Us

 

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