Core Story founder Chet Holmes

The Core Story Founder, Legendary Chet Holmes®

Chet Holmes worked with over 60 of the Fortune 500 companies as America's top marketing executive, trainer, strategic consultant and motivation expert. He identified and developed the 12 core competencies that are proven to provide the main structure of truly great companies and he developed more than fifty proprietary methods for implementing to see his and your ideas actually take root and grow.

The realization of Chet's discoveries came to full fruition while running nine divisions of a company for Charlie Munger (on the Forbes "Billionaires" list, partner of Warren Buffett). Chet Holmes doubled the sales volume of each division, most within only 12 to 15 months, continuing strategic growth in several divisions and again doubling sales for several years consecutively. Charlie has called Chet, "America's greatest sales and marketing executive."

One of Chet’s greatest passions was the Core Story.

He pioneered the concept of knowing your prospects' needs, wants and challenges better than anyone else and wrapped marketing data into a presentation he called the “Core Story”. Chapter 4 of the Ultimate Sales Machine can be downloaded here…

Chet passed away in August of 2012 of Leukemia. Today, his vision is carried on by his family and daughter, Amanda Holmes, who serves as the Chairman of the Board, and the hundreds of faithful on-staff experts that continue to educate on the Chet Holmes methodologies.Chet’s passion to help business grow, no matter what their size, was unwavering.

This commitment is demonstrated everyday within the power of the Core Story.

You can learn more about Chet’s sales and marketing techniques, and of course the Core Story, by reading The Ultimate Sales Machine.