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About us, our clients, and how we build the most potent marketing tool in existence
The concept of the powerful Core Story tool was created by Chet Holmes, one of America 's most prominent Business consultants. Empire Research Group produced many projects for Chet's Fortune 500 clients, and then Chet arranged for us to start building Core Stories for smaller companies at a much lower rate than $80,000 for these Fortune 500 organizations. While we will tell you about the Core Story and its powerful concepts, we have asked Chet for his permission to reprint this report on the Core Story concepts.
This link to Chet's report explains the Core Story concept perfectly. So with appreciation and compliments to Chet, please view his report.
Who We Are
Empire Research Group is a unique company that has broken through the barriers of information, time, technology, cost, and research methodology. Empire Research Group produces the incredible business tool known as the CORE STORY. The Core Story is a fresh, new approach to your company's positioning and leadership in the marketplace.
Empire Research Group combines two key elements: world-class strategic expertise and front-running information technology.
The management team at Empire Research Group has over "6 careers" worth of senior management, marketing, and strategic accomplishments. We are former CEO's, Senior Management, Marketing, and Sales Officers who have performed in a wide variety of primary industries, from fast food to big oil.
Empire Research Group runs at the frontiers of the information age, with capabilities to access most of the information in the world on any given topic.
The group goes to work organizing, interpreting and working the information. When clarity and purpose have been developed from the information bank, we then create and present compelling concepts and conclusions, known as The Core Story.
The Core Story and these concepts and conclusions are then applied to the client, redefining their markets' buying criteria, and uniquely positioning them as the clear, stand-alone, superior choice.
The commitment is a team dedicated to masterful research and data development with an energetic approach to a creating compelling story. The Empire Research Group's process is complex, hyper-strategic, elegant and creative. It works. Empire Research Group has no peers.
Empire Enterprise
Empire Enterprise is a specialized group that was established to address the needs of larger companies in a more sophisticated marketplace. Empire Enterprise distinguishes itself through its intense client focus and keen ability to maximize the client's value proposition and competitive differentiators. Empire Enterprise's project managers, writers and researchers are carefully selected for their experience, insight and capabilities.
Who our Clients are
The clients we have built Core Stories for are in just about every industry and marketplace on the planet, encompassing products, services, business to business, business to consumer, business to government.
Our clients reside in technology, business services, consumer goods and services, manufacturing, financial services, training and coaching, construction and trades, agriculture, marketing services, insurance, telecom, travel, media, real estate, legal, retailing, food service, professional services, health care, and dozens of other marketplaces
Our clients range from new, young, and start ups to the who's who of the global business landscape. Private and Public companies, to sole ownership, to not for profit, you name it.
Like all companies, our clients are struggling to meet the demands of highly competitive markets, the increased costs of marketing, the uncertainty of economic cycles, and the challenge of building new business. But unlike all companies, our clients, are responding and succeeding.
Across this broad and diverse spectrum of client organizations, all our clients have in common, two things: They are forward thinkers who understand that business as usual will not work, and they are committed to new, innovative, and high performance sales and marketing models. They have put to work the Core Story Sales Model, and are reaping huge gains in their capability to build, grow, and flourish.